Newest Stories
WELCOME TO SELECTED STORIES
A collection of stories about who we are and who we want to be, what we are inspired by, what we care about as a brand and as people. Here you will find tips, guides and exclusive insights into our collections, our brand, and the inspiration behind it all. This is Selected Stories.
The New Face of Selected
We are proud to present a new, upgraded brand identity—one that reflects who we are today and where we are headed. Take a closer look at the details that define our next chapter.
SELECTED DESTINATIONS / KOLDING
Kolding blends history with modern creativity, where grand castles meet design museums and artisanal craftsmanship. With a mix of tradition and innovation, this city invites you to explore, slow down, and appreciate its unique charm.
Selected Destinations
EDITORIAL / ESSENTIALS
A closer look at the foundation of the wardrobe. This editorial explores the quiet power of essentials; the pieces that shape our daily choices, define our personal style, and carry us through seasons with ease. Thoughtfully designed, endlessly versatile, and more than just basics.
SELECTED Design Competition
We invite talented designers to reimagine five decades of fashion heritage through the lens of longevity, sustainability and nearness.
COLLECTIONS — AUTUMN 2023
COLLECTIONS — Winter 2023
COLLECTIONS — Spring 2024
People
THE CULTURE EDITION
Campaign
LOVE IN EVERY STITCH
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SELECTED DESTINATIONS / BORNHOLM
Welcome to Bornholm. A Baltic island defined by dramatic coastlines, charming villages, and a deep-rooted culture of craft. Here, nature is more than just a beautiful backdrop — it’s a collaborator that is present in everything, whether it’s food, art and crafts, or traditions.